Balanced just fine

First of all, props to the creators for making everything so cute! My only issue has been an occasional problem with gems sliding the wrong direction when I swipe, but it could just be my old screen protector =) One idea for an addition would be a wheel you can spin once a day for a power up or a couple of gems or some other prizes.
As for the people complaining about the balance of the game....Im on level 66, and I havent used a single power up or bought extra moves. The longest Ive been stuck on a stage is 1 day. You have to learn how to play the game better. I played over 300 levels of Candy Crush before I got stuck on a level for 3 months and just quit in disgust. Yeah, you might have to spend more than 5 lives on a level, but make some friends and send lots of hearts. I rarely run out of extra hearts in my inbox. Also, dont expect to play this for hours on end. Its a quick game, meant for a busy person to play for a few minutes and come back to it again hours later when they have a few more spare minutes. Ive actually found this to be WAY less money-grubbing than CC, which offers you not only extra moves, but also "helpful" power ups to buy every time you fail a level.
tldr: Dont hate the game, just learn how to play and enjoy the cuteness!

Neonepie about Sailor Moon Drops